Career exploration

Marketing in an AI & climate economy

10 min guide → 60 seconds. Tap through, or read the full version anytime.

First — breathe

You don't need to change your career.

You need to understand how AI and climate are changing the one you're building.

AI in marketing, for real

75% of marketers already use AI. 17% got trained on it.

Copy drafts, ad bidding

now handled by AI in seconds

Your edge

that training gap, closed early

Climate in marketing, for real

"Eco-friendly" now needs proof, by law.

ASCI's Green Claims Guidelines (2024) mean a green claim without real data behind it is a legal risk, not just a bad look.

Skills going up in value

5 things worth building.

Google Analytics 4

AEO / GEO basics

Owning AI-written content

Green claims literacy

Working with compliance

Jobs today

Roles you can apply for right now.

Digital Marketing Executive

Content Marketing Associate

Marketing Analyst

Jobs coming

Roles growing fast, next 5 years.

AEO / GEO Manager

AI Marketing Manager

Sustainability Comms Specialist

Where to look

4 industries hiring marketing minds.

FMCG

EV & Automotive

Sustainable Fashion

ESG Comms Agencies

One thing, this week

Spend one hour.

Read ASCI's Green Claims Guidelines summary. Find one real ad and check if its claim would pass. Write 3 questions you'd ask a Sustainability Comms Specialist.

That's the quick version

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